Seasons & episodes
S1 · E1Star Wars 2017-12-22 · 52 min
A small toy company in Cincinnati takes on its biggest licensing project ever, giving birth to the most profitable toy franchise in history.
S1 · E2Barbie 2017-12-22 · 45 min
Inspired by a risqué doll from Germany, the co-founder of Mattel toys forever revolutionized the doll industry for young girls.
S1 · E3He-Man 2017-12-22 · 47 min
Creators responsible for reviving a toy company's struggling action figure line discuss the epic rise and fall of their billion-dollar empire.
S1 · E4G.I. Joe 2017-12-22 · 46 min
Credited with coining the term "action figure" more than 50 years ago, a group of toy marketers reimagined a new genre of dolls for boys.
S2 · E1Star Trek 2018-05-25 · 44 min
Plagued by years of brand mismanagement and product inconsistency, a popular space franchise must overcome its past in a competitive toy market.
S2 · E2Transformers 2018-05-25 · 46 min
Combining ingenious Japanese toys with a creative backstory written by Marvel Comics, Hasbro introduced a line that changed the toy landscape forever.
S2 · E3LEGO 2018-05-25 · 45 min
From humble beginnings in the Danish countryside, this maker of interlocking plastic bricks has become the largest toy manufacturer in the world.
S2 · E4Hello Kitty 2018-05-25 · 43 min
With the motto "small gift, big smile" as its business philosophy, Sanrio founder Shintaro Tsuji turned a "kawaii" kitty into a global phenomenon.
S3 · E1Teenage Mutant Ninja Turtles 2019-11-15 · 46 min
Two relatively unknown comic book artists stumble upon an idea that will give rise to Turtlemania, sending the toy industry into shell shock.
S3 · E2Mighty Morphin Power Rangers 2019-11-15 · 46 min
Inspired by Japan's Super Sentai series, composer Haim Saban's groundbreaking vision has since morphed into a decades-long TV and toy dynasty.
S3 · E3My Little Pony 2019-11-15 · 44 min
Bringing immense joy to children, and now bronies, these half-pint hoofers have redefined the modern doll in an era dominated by Barbies and Berries.
S3 · E4Professional Wrestling 2019-11-15 · 44 min
From WrestleMania to retail mania: The creators responsible for wrestling's choke hold on toy store shelves reflect on their triumphs and setbacks.