Seasons & episodes

S1 · E1Star Wars 2017-12-22 · 52 min＋

A small toy company in Cincinnati takes on its biggest licensing project ever, giving birth to the most profitable toy franchise in history.

S1 · E2Barbie 2017-12-22 · 45 min＋

Inspired by a risqué doll from Germany, the co-founder of Mattel toys forever revolutionized the doll industry for young girls.

S1 · E3He-Man 2017-12-22 · 47 min＋

Creators responsible for reviving a toy company's struggling action figure line discuss the epic rise and fall of their billion-dollar empire.

S1 · E4G.I. Joe 2017-12-22 · 46 min＋

Credited with coining the term "action figure" more than 50 years ago, a group of toy marketers reimagined a new genre of dolls for boys.