Seasons & episodes

S10 · E1Ten Years of Selling 2014-10-14 · 60 min＋

The battle to become Lord Sugar's next business partner begins with a selling task.

S10 · E2Wearable Technology 2014-10-15 · 60 min＋

The candidates are asked to design a piece of wearable technology.

S10 · E3Home Fragrance 2014-10-22 · 60 min＋

Each team must create their own range of home fragrance products.

S10 · E4Online Video Channel 2014-10-29 · 60 min＋

The candidates are set a 21st-century task - creating video channels for YouTube.

S10 · E5Coach Tours 2014-11-05 · 60 min＋

The teams have two days to create their very own coach tours.

S10 · E6Board Game 2014-11-12 · 60 min＋

Lord Sugar asks the candidates to design a brand new board game.

S10 · E7Advertising - New York 2014-11-19 · 60 min＋

Lord Sugar asks the candidates to come up with an advertising campaign for a soft drink.

S10 · E8Country Show 2014-11-26 · 60 min＋

The candidates attempt to crack the rural market at the Royal Bath and West show.

S10 · E9Ten Years of Discount Buying 2014-12-03 · 60 min＋

Lord Sugar tells the candidates that he wants to test their negotiation skills.

S10 · E10Premium Pudding 2014-12-10 · 60 min＋

The candidates are asked to create a brand new range of premium puddings.

S10 · E11The Final Five 2014-12-16 · 60 min＋

As the tenth series draws to a close, this programme profiles the remaining candidates.

S10 · E12Interviews 2014-12-17 · 60 min＋

The remaining candidates are interviewed by four of Lord Sugar's trusted advisers.

S10 · E13Why I Fired Them 2014-12-18 · 60 min＋

Lord Sugar takes a look back at the candidates who fell before the final hurdle.

S10 · E14The Final and You're Hired 2014-12-21 · 60 min＋

The two finalists must launch their businesses with the help of some former candidates.