Seasons & episodes
S18 · E1Highlands Corporate Away Day 2024-02-01 · 62 min
Week One. Lord Sugar’s candidates host a corporate away day in the Scottish Highlands. Back in the boardroom, one candidate is sent packing.
S18 · E2Cheesecakes 2024-02-08 · 58 min
It's week two and the candidates manufacture miniature cheesecakes to sell to the public and corporate clients. But crumbling cakes and maths meltdowns lead to a firing in the boardroom.
S18 · E3Virtual Escape Rooms 2024-02-15 · 58 min
It's week three, and the teams create a new virtual escape room to pitch to industry experts. Boring branding and confusing concepts lead to one candidate being fired.
S18 · E4Discount Buying 2024-02-22 · 59 min
It's week four, and the candidates are sent to Jersey to secure nine items synonymous with the area. After a race to the finish, it’s au revoir for another candidate in the boardroom.
S18 · E5Formula E 2024-02-29 · 58 min
Lord Sugar's candidates launch a new Formula E team before pitching for sponsorship, but questionable designs jeopardise multi-million-pound negotiations.
S18 · E6Cereal 2024-03-07 · 58 min
The candidates must design and create a brand new breakfast cereal to sell to industry buyers. Bland recipes and boring boxes result in another candidate being fired.
S18 · E7Budapest Tourism 2024-03-14 · 58 min
Lord Sugar’s candidates touch down in the Hungarian capital of Budapest to sell and run bespoke tours. Back in Blighty, one candidate is sent packing.
S18 · E8XBUS Advertising 2024-03-21 · 58 min
Lord Sugar’s candidates brand and create an advertising campaign for a new electric vehicle. Boring branding and confusing adverts mean one candidate hits the brakes.
S18 · E9TV Selling 2024-03-28 · 59 min
The teams are tasked with choosing a selection of products to sell live to the nation on one of the UK's leading TV shopping channels.
S18 · E10Vegan Alternative to Cheese 2024-04-04 · 58 min
Lord Sugar's candidates are tasked with creating a new vegan alternative to cheese to pitch to major retailers. But unusual recipes and bland brands result in another candidate being fired.
S18 · E11Interviews 2024-04-11 · 58 min
Some familiar faces are back to interrogate the business plans of the final five, and with £250,000 in touching distance, there’s tears, tension and tough love.
S18 · E12The Final & You’re Hired! 2024-04-18 · 58 min
Two finalists will be tasked with launching a new business and pitching it to Lord Sugar for the chance to win his £250,000 investment and become his next business partner.