Seasons & episodes
S16 · E1Cruise Ship 2022-01-06 · 60 min
This year's 16 candidates set sail from Portsmouth, their first task being to come up with marketing campaigns for a new cruise liner.
S16 · E2Toothbrush 2022-01-13 · 60 min
The teams must design an electric toothbrush aimed at children aged between six and eight, as well as an accompanying app that encourages them to brush their teeth.
S16 · E3Non-Alcoholic Drinks 2022-01-20 · 60 min
The candidates' next task is creating and branding a new non-alcoholic drink and hosting a launch event where they will be pitching and selling to leading retailers.
S16 · E4Fishing 2022-01-27 · 60 min
The candidates enter the choppy waters of the fish business, sourcing a catch of the day and creating a fish dish to sell to the public.
S16 · E5Gaming 2022-02-03 · 60 min
The teams' next task is to create their own computer game and pitch their concept to a panel of hugely successful games investors.
S16 · E6Wales 2022-02-10 · 60 min
In a tourist hot-spot in north Wales, the candidates run their own highland railway, quarry tour and zip line.
S16 · E7Pods 2022-02-17 · 60 min
The candidates gear up to design, brand and pitch their own electric driverless vehicle.
S16 · E8Silverstone 2022-02-24 · 60 min
The remaining candidates lay on a racing-themed corporate away day at Silverstone, including a tour, a racing experience and food and drink.
S16 · E9TV Selling 2022-03-03 · 60 min
The teams are set one of their most intense challenges yet: to sell live to the nation on one of the country’s leading TV shopping channels.
S16 · E10Baby Food 2022-03-10 · 60 min
Lord Sugar summons the remaining candidates to KidZania in west London, where he reveals that their next task is to create and brand a new baby food.
S16 · E11The Final Four 2022-03-15 · 60 min
With just two more tasks remaining, the remaining aspiring entrepreneurs go under the microscope, revealing the real people behind the businesswear.
S16 · E12Interviews 2022-03-17 · 60 min
The remaining candidates face the scrutiny of Lord Sugar’s most trusted advisors, who are primed to pick apart their business plans. Only two can proceed to the final.
S16 · E13Why I Fired Them 2022-03-21 · 60 min
Lord Sugar looks back on the candidates who fell before the final hurdle and the tasks that took them to the brink.
S16 · E14The Final 2022-03-24 · 60 min
The two finalists each have three days to launch a new company. They must create branding for their business, produce a digital billboard and a television advert, then pitch it to Lord Sugar.