Seasons & episodes
S15 · E9Music Managers 2019-11-27 · 60 min
Lord Sugar challenges the candidates to act as talent managers. They must audition unsigned musicians, choose which one to represent, then head to a studio to create a remix of one of their tracks.
S15 · E10Perfume 2019-12-04 · 60 min
Lord Sugar asks the candidates to don their lab coats and goggles as he challenges them to create and sell their own perfume.
S15 · E11The Final Five 2019-12-10 · 60 min
The five remaining candidates are put under the microscope, revealing the real people behind the business wear.
S15 · E12Interviews 2019-12-11 · 60 min
The final five candidates go head to head with Lord Sugar's advisors as they present their business plans and face the bigwigs' scrutiny.
S15 · E13Why I Fired Them 2019-12-18 · 60 min
With the final just days away and Lord Sugar on the cusp of choosing his new business partner, we look back on the candidates who fell before the final hurdle.
S15 · E14The Final 2019-12-18 · 60 min
To convince Lord Sugar they’re worthy of his cash, the last two candidates must now launch their businesses, with a little help from some of those who were fired.
S16 · E1Cruise Ship 2022-01-06 · 60 min
This year's 16 candidates set sail from Portsmouth, their first task being to come up with marketing campaigns for a new cruise liner.
S16 · E2Toothbrush 2022-01-13 · 60 min
The teams must design an electric toothbrush aimed at children aged between six and eight, as well as an accompanying app that encourages them to brush their teeth.
S16 · E3Non-Alcoholic Drinks 2022-01-20 · 60 min
The candidates' next task is creating and branding a new non-alcoholic drink and hosting a launch event where they will be pitching and selling to leading retailers.
S16 · E4Fishing 2022-01-27 · 60 min
The candidates enter the choppy waters of the fish business, sourcing a catch of the day and creating a fish dish to sell to the public.
S16 · E5Gaming 2022-02-03 · 60 min
The teams' next task is to create their own computer game and pitch their concept to a panel of hugely successful games investors.
S16 · E6Wales 2022-02-10 · 60 min
In a tourist hot-spot in north Wales, the candidates run their own highland railway, quarry tour and zip line.
S16 · E7Pods 2022-02-17 · 60 min
The candidates gear up to design, brand and pitch their own electric driverless vehicle.
S16 · E8Silverstone 2022-02-24 · 60 min
The remaining candidates lay on a racing-themed corporate away day at Silverstone, including a tour, a racing experience and food and drink.
S16 · E9TV Selling 2022-03-03 · 60 min
The teams are set one of their most intense challenges yet: to sell live to the nation on one of the country’s leading TV shopping channels.
S16 · E10Baby Food 2022-03-10 · 60 min
Lord Sugar summons the remaining candidates to KidZania in west London, where he reveals that their next task is to create and brand a new baby food.
S16 · E11The Final Four 2022-03-15 · 60 min
With just two more tasks remaining, the remaining aspiring entrepreneurs go under the microscope, revealing the real people behind the businesswear.
S16 · E12Interviews 2022-03-17 · 60 min
The remaining candidates face the scrutiny of Lord Sugar’s most trusted advisors, who are primed to pick apart their business plans. Only two can proceed to the final.
S16 · E13Why I Fired Them 2022-03-21 · 60 min
Lord Sugar looks back on the candidates who fell before the final hurdle and the tasks that took them to the brink.
S16 · E14The Final 2022-03-24 · 60 min
The two finalists each have three days to launch a new company. They must create branding for their business, produce a digital billboard and a television advert, then pitch it to Lord Sugar.
S17 · E1Antigua Tourism 2023-01-05 · 59 min
Lord Sugar’s search for a new business partner is back, and this year’s 18 candidates kick things off on the magnificent Caribbean island of Antigua. Under the watchful eye of Baroness Karren Brady and Claude Littner, the teams must sell and run bespoke tours. After bickering on the beach and some woeful negotiations, back in the boardroom, one candidate is sent packing.
S17 · E2Bao Buns 2023-01-12 · 59 min
For week two, the candidates are summoned to Hutong at The Shard in Central London. Lord Sugar reveals that they will be manufacturing savoury bao buns to punt to the public and a bespoke sweet bun to sell to a corporate client, with the team who secures the biggest overall profit winning. One team bites off more than they can chew with a Jurassic-themed bun, leading to explosions in the kitchen, while the other team are left in short supply after a maths meltdown. In the boardroom, one member of the losing team is sent packing.
S17 · E3Cartoons 2023-01-19 · 59 min
Week three and the candidates are summoned to London’s Regent Street Cinema for an exclusive screening. Lord Sugar reveals they must create a new preschool cartoon aimed at two-to-four-year-olds to pitch to industry experts. One team showcases incomplete characters, whilst the other presents a sketchy storyline.
S17 · E4Brighton Discount Buying 2023-01-26 · 58 min
The candidates are sent to buzzing Brighton and Hove, one of the fastest growing cities in the UK. Here, amongst the bustling streets, the candidates must secure and negotiate nine items synonymous with the area. The team that secures the most items at the lowest prices, wins. Then, back in the boardroom, it’s rock bottom for another candidate.