Seasons & episodes
S17 · E5Electric Motorbike Advertising 2023-02-02 · 59 min
The candidates are tasked with branding an electric motorbike and creating an advertising campaign before pitching to a panel of experts. Passionate about motorbikes, one project manager has his vision ignored, while the other team's advertising campaign backfires when they focus on story rather than subject. In the boardroom, sparks fly as one candidate is fired.
S17 · E6Dubai Corporate Hospitality 2023-02-09 · 59 min
It's week six, and the candidates jet off to the cosmopolitan city of Dubai. Here they must put on a corporate away day for two international clients based in the city. While one team shows off the glitz and glam of the city, the other goes for a more traditional approach in the desert. But it's the team with the most profit at the end that will win. Back on home soil, it’s the end of the road for another candidate.
S17 · E7Children's Lunchbox and App 2023-02-16 · 59 min
It's week seven, and the candidates must design a new lunchbox aimed at six-to-eight-year-olds, along with an app to encourage healthy eating. For one team, a clear vision helps them take a bite out of the market. On the other, poor decisions and a lack of vision leads to dreary designs. In the boardroom, there’s no such thing as a free lunch as one candidate is fired.
S17 · E8Immersive Event 2023-02-23 · 59 min
It's week eight, and the candidates' task is to host immersive events in Shropshire. They must sell tickets, book entertainment and organise food and drink. The team that produces the biggest overall profit wins. One team deals with confused convicts, whilst the other team narrowly avoids a dining disaster. In the boardroom, it’s lights out for one candidate as they’re told ‘You’re fired’.
S17 · E9Male Beauty 2023-03-02 · 59 min
For week nine, the candidates must design a new men’s skincare product, then pitch it to industry buyers. For one team, wrangling over a recipe leads to a disastrous skin-staining goo, meanwhile a lack of creativity on the other team results in an unoriginal concept. In the boardroom, Lord Sugar decides to wash his hands of not just one candidate, but two, in a shock double firing!
S17 · E10Dog Food 2023-03-09 · 59 min
For week ten, the candidates are tasked with creating and branding a new dog food before pitching to major retailers. In the kitchen, one team wrangles with their recipe, making a dog’s dinner of their signature dish, whilst on the other team a premium product fails to deliver. On the branding teams, candidates bicker to be top dog. With plenty to chew over, Lord Sugar sends one candidate for walkies.
S17 · E11Interviews 2023-03-16 · 59 min
In the penultimate episode, some familiar faces return as the final five entrepreneurs and their business ideas are interrogated by Lord Sugar’s trusted advisors. A deep dive into their business plans reveals fictitious figures, crazy concepts and absurd ambitions. For one candidate, it’s the end of the road as Lord Sugar tells them 'You’re fired'.
S17 · E12The Final 2023-03-23 · 59 min
The two finalists go head-to-head one last time to become Lord Sugar’s new business partner and win his £250,000 investment. With the help of some familiar faces, they must launch their business, create a new brand for their company, produce a digital billboard, direct and edit a TV advert and design a metaverse, then pitch it all to Lord Sugar and industry experts at a black-tie event.
S18 · E1Highlands Corporate Away Day 2024-02-01 · 62 min
Week One. Lord Sugar’s candidates host a corporate away day in the Scottish Highlands. Back in the boardroom, one candidate is sent packing.
S18 · E2Cheesecakes 2024-02-08 · 58 min
It's week two and the candidates manufacture miniature cheesecakes to sell to the public and corporate clients. But crumbling cakes and maths meltdowns lead to a firing in the boardroom.
S18 · E3Virtual Escape Rooms 2024-02-15 · 58 min
It's week three, and the teams create a new virtual escape room to pitch to industry experts. Boring branding and confusing concepts lead to one candidate being fired.
S18 · E4Discount Buying 2024-02-22 · 59 min
It's week four, and the candidates are sent to Jersey to secure nine items synonymous with the area. After a race to the finish, it’s au revoir for another candidate in the boardroom.
S18 · E5Formula E 2024-02-29 · 58 min
Lord Sugar's candidates launch a new Formula E team before pitching for sponsorship, but questionable designs jeopardise multi-million-pound negotiations.
S18 · E6Cereal 2024-03-07 · 58 min
The candidates must design and create a brand new breakfast cereal to sell to industry buyers. Bland recipes and boring boxes result in another candidate being fired.
S18 · E7Budapest Tourism 2024-03-14 · 58 min
Lord Sugar’s candidates touch down in the Hungarian capital of Budapest to sell and run bespoke tours. Back in Blighty, one candidate is sent packing.
S18 · E8XBUS Advertising 2024-03-21 · 58 min
Lord Sugar’s candidates brand and create an advertising campaign for a new electric vehicle. Boring branding and confusing adverts mean one candidate hits the brakes.
S18 · E9TV Selling 2024-03-28 · 59 min
The teams are tasked with choosing a selection of products to sell live to the nation on one of the UK's leading TV shopping channels.
S18 · E10Vegan Alternative to Cheese 2024-04-04 · 58 min
Lord Sugar's candidates are tasked with creating a new vegan alternative to cheese to pitch to major retailers. But unusual recipes and bland brands result in another candidate being fired.
S18 · E11Interviews 2024-04-11 · 58 min
Some familiar faces are back to interrogate the business plans of the final five, and with £250,000 in touching distance, there’s tears, tension and tough love.
S18 · E12The Final & You’re Hired! 2024-04-18 · 58 min
Two finalists will be tasked with launching a new business and pitching it to Lord Sugar for the chance to win his £250,000 investment and become his next business partner.
S19 · E1Austria Tours 2025-01-30 · 61 min
For their first task, Lord Sugar’s candidates are sent to Austria to sell and run alpine tours. Poor sales and bullish negotiations mean it’s auf wiedersehen for one candidate.
S19 · E2Virtual Pop Star 2025-02-06 · 58 min
This week, candidates create a new virtual pop star and music video before pitching for sponsorship. Dodgy design and mediocre music leads to one candidate being declared a flop.
S19 · E3Discount Buying 2025-02-13 · 58 min
It's week four, and the candidates are sent to Shakespeare’s birthplace, Stratford-upon-Avon, to secure nine items. After a comedy of errors, tragedy strikes for one candidate.
S19 · E4Crops to Cash 2025-02-20 · 58 min
The candidates turn crops to cash. It's team tomatoes versus team potatoes. But over-promising and dicey decisions mean that when they return to the boardroom, another candidate is given the chop.